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What all Web Analytics Tools in the Market ?

Web Analytics is the process of analyzing, collecting, measuring, and reporting of online data which helps in monitoring and optimizing websites. It can be used as a tool for business and market research. Web analytics provides information about the traffic for a particular website and the number of page views. Web Analytics consists of offsite and onsite. The process s of web analytics has been depicted as below; The list of Web Analytics software is categorized into 1. Open Source : Analog, Piwik, Read more [...]

Ten Years after 9/11 Terrorist Attack on Twin Towers? Did 9-11 influence economy / job / business?

On 9/11/2011 we will mark 10 years since the terrorist attacks in New York, Pennsylvania and Washington, D.C. Do you remember the moment you were informed about that incident? What all panicky thoughts had come to your mind? Which all TV channels you browsed through? Of course, there was no Facebook or Twitter to collaborate instantly. The destruction of physical assets was estimated in the national accounts to amount to $14 billion for private businesses, $1.5 billion for State and local government Read more [...]

What is Lokpal? Public Opinion on Anna Hazare Jan Lokpal Bill and Lokpal Bill

The concept of Lokpal is borrowed from the office of the ombudsman in other countries which provides for filing complaints of corruption against Prime minister, other ministers and members of parliament with the ombudsman. Main objective of Lokpal is to provide speedy and cheaper justice within a prescribed time lime. The first Lokpal bill was passed in the 4th Lok Sabha in 1969 but did not complete the process and, later Lokpal bills were introduced unsuccessfully in 1971, 1977, 1985, 1989, 1996, Read more [...]

Google AdWords and Tablets -Importance of Tablets targeting in Market Research

Google AdWords has recently begun to allow users to target their AdWords campaigns on Tablets with full browsers. Prior to that, the ads were targeted on Desktop, Laptop and Mobile devices only. It appears that AdWords had previous classified the devices – Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom along with the mobile devices in its search network. That means that prior to this specific targeting, advertiser who did not opt to go for mobile devices had lost that opportunity even Read more [...]