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HOW TECHNOLOGY IS EFFECTING THE RETAIL INDUSTRY AND E-COMMERCE INDUSTRY – WHAT NEXT IN RETAILING WITH DIGITAL MARKETING

Traditionally, the retailing was organized as wholesale market, retail market and mandi or local markets.  Typically, going to Mandi or to market was a common way of sourcing goods for daily life or go to nearby store for small pieces of items. Technology slowly entered into the retailing in terms of usage calculator followed by computerized billing.  Shop keepers and consumers were equally happy with such mini innovations.  Slowly, this has changed the entire landscape of retailing in Read more [...]

DESTRUCTIVE TECHNOLOGY AND CHALLENGES IN BANKING – SHAKING BANKING SECTOR AND DIGITAL TRANSACTIONS

Ever since the nationalization of Banks in 1970, the banking sector was dominated by government Banks till early 90s.  The early banking was not a pleasant experience as happens now.  Customers have to stand in long que, need to fill in challans, and counter clerks need to calculate interest manually and apply in passbooks. The real revolution of Banking convenience occurred with the introduction of ATM cards.  When you visit an ATM you are able to perform almost every transaction that Read more [...]

HOW THE DIGITAL TECHNOLOGY REVOLUTIONIZED BUSINESS AND PERSONAL COMMUNICATION – DIGITAL TECHNOLOGY AND REVOLUTION IN COMMUNICATION

Technological changes bring tremendous impact in the society as well as the lives of common people.  An interesting fact about the digital technology is that the more advanced the technology becomes, the more control it exerts on our daily lives. In general, people are ready to embrace any new technology, explore its benefits while ignoring other downfalls of such technological changes.  According to Lee Siegel, New York City writer and cultural critic, "we shop, work, play, love, search for Read more [...]

CLOUD COMPUTING AND SOFTWARE-AS-A-SERVICE (SAAS) – IMPORTANCE OF CUSTOMER RETENTION IN SAAS BUSINESS MODEL

Cloud computing is generally defined as delivering on-demand computing services over the internet on basis of a pay-per-plan.  In today’s business environment, cloud computing is used to create new applications, host websites, backups and restore data among others. Cloud computing Services can be categorized into three categories as illustrated below: Software-as-a-Service (SaaS) SaaS uses the web to deliver applications that are managed by a third-party vendor to deliver services Read more [...]

ARTIFICIAL INTELLIGENCE MARKET LANDSCAPE; KEY PLAYERS AND USE CASES AND AI GROWTH

Artificial intelligence is generally defined as a branch of computer science which helps in creation and development of intelligence machines with the ability to work as humans. According to market research reports , the types of Artificial intelligence can be classified as Weak AI, Strong AI, Artificial general intelligence and Super intelligence. FACTORS CONTRIBUTING RECENT DEVELOPMENT AND INCREASING USE OF AI Growth in Data Accumulation: Due to increasing connectivity of large number of Read more [...]

DEMONETIZATION – THE VERDICT AFTER ONE YEAR / DEMONETIZATION AND IMPACT ON INDIAN ECONOMY

Demonetization is defined as seizure of some units of currency or closure of certain legal tender circulating in the economy.  On November 8th last year, the Government of India demonetized INR 1,000 and INR 500 notes – two highest valued currencies.  The primary objectives were to reduce the flow of black money in the economy, and bring all economic transactions into the open system, make India less reliant on cash economy. Economists from left as well as right wings have expressed their Read more [...]

Growing Chocolate Market India – Industry to Watch in the Coming Years

The Chocolate industry has witnessed tremendous growth in the past several years in Indian market.  According to overall market research, it will continue to grow in healthy rate in next few years to come.  The chocolate market size was estimated to be $1,677.14 million (INR 11,256 cores) in 2016.  Mondelez India, Nestle India, and Ferrero are the top in the chart with more than 67% of the overall market share.  The other international brands like Mars are growing slowly.  However, Mondelez Read more [...]

Effects of GDP Change in the Lives of Common Man and GDP and its Impact in the Economy of a Country

Gross Domestic Product, commonly known as GDP, is the estimated value of goods and services produced in a particular time frame (may be quarterly or yearly) for a country or region.  GDP has great impact on nearly everyone within an economic system. GDP components are includes Private Consumption, Investment, Government Expenditure and Net Exports.  GDP forecasts are generally used by economists, researchers, financial analysts, market intelligence firms, VC firms, and government office.  There Read more [...]

Marketing Strategies of Kinder Joy – An Event to Watch in the Chocolate Industry

Ferrero India has made rapid in roads in the Indian chocolate market with premium range of products.  The products launched by this confectionery giant include Kinder Joy, Tic Tac, Ferro Rocher, Nutella and Kinder Scho- Bons Crispy. The corporate milestone is illustrated below- Ferrero Kinder joy chocolate is one the most popular brand in the character confectionery segment aiming to boost sales in the Indian market.  The USP of the product is combination combining chocolate, a surprise, Read more [...]

Electric Vehicles – Market and Trends – Will the Technological Push of EVs Replace the Conventional Vehicles in Future?

Electric Vehicles (EVs) are propelled by one or more electric motors, using stored electrical energy in rechargeable batteries or similar sources.  Even though the prices of crude oil have plummeted dramatically in the last couple of years, the future of Electric Vehicles still seems bright.  The continuous technological advancements and the signs of maturing battery technology are contributing the growth of EVs.  Further, the factors such as declining costs associated with batteries, stricter Read more [...]