Demonetization is defined as seizure of some units of currency or closure of certain legal tender circulating in the economy.  On November 8th last year, the Government of India demonetized INR 1,000 and INR 500 notes – two highest valued currencies.  The primary objectives were to reduce the flow of black money in the economy, and bring all economic transactions into the open system, make India less reliant on cash economy. Economists from left as well as right wings have expressed their Read more [...]

Growing Chocolate Market India – Industry to Watch in the Coming Years

The Chocolate industry has witnessed tremendous growth in the past several years in Indian market.  According to overall market research, it will continue to grow in healthy rate in next few years to come.  The chocolate market size was estimated to be $1,677.14 million (INR 11,256 cores) in 2016.  Mondelez India, Nestle India, and Ferrero are the top in the chart with more than 67% of the overall market share.  The other international brands like Mars are growing slowly.  However, Mondelez Read more [...]

Effects of GDP Change in the Lives of Common Man and GDP and its Impact in the Economy of a Country

Gross Domestic Product, commonly known as GDP, is the estimated value of goods and services produced in a particular time frame (may be quarterly or yearly) for a country or region.  GDP has great impact on nearly everyone within an economic system. GDP components are includes Private Consumption, Investment, Government Expenditure and Net Exports.  GDP forecasts are generally used by economists, researchers, financial analysts, market intelligence firms, VC firms, and government office.  There Read more [...]

Marketing Strategies of Kinder Joy – An Event to Watch in the Chocolate Industry

Ferrero India has made rapid in roads in the Indian chocolate market with premium range of products.  The products launched by this confectionery giant include Kinder Joy, Tic Tac, Ferro Rocher, Nutella and Kinder Scho- Bons Crispy. The corporate milestone is illustrated below- Ferrero Kinder joy chocolate is one the most popular brand in the character confectionery segment aiming to boost sales in the Indian market.  The USP of the product is combination combining chocolate, a surprise, Read more [...]

Electric Vehicles – Market and Trends – Will the Technological Push of EVs Replace the Conventional Vehicles in Future?

Electric Vehicles (EVs) are propelled by one or more electric motors, using stored electrical energy in rechargeable batteries or similar sources.  Even though the prices of crude oil have plummeted dramatically in the last couple of years, the future of Electric Vehicles still seems bright.  The continuous technological advancements and the signs of maturing battery technology are contributing the growth of EVs.  Further, the factors such as declining costs associated with batteries, stricter Read more [...]

Importance of Analytics, and Role of Analytics as a Power Booster Pack to Increase Earning in Business Enterprises

A big part of our existence is about making choices, and preferably the best one. Evidence- based decision-making matters more than going by rule of thumb. In order to establish evidence-based decision-making as a deep corporate culture, we need to understand the vast potential of data. Data analytics turn to be one of the trusted business methods in this context. The importance of data analytics is truly amazing. It can make a business bigger and better. If you have the right business, you can Read more [...]

Non-Alcoholic Beverages in India – How will the Market Shape for Non-Alcoholic Beverage Segment by 2020 in India?

Non-alcoholic beverages are broadly segmented into soft drinks and hot drinks.  Soft drinks typically contain carbonated/non-carbonated water, sweeteners, and flavoring ingredients.  Soft drinks market segment includes carbonates, juice, bottled water, ready-to-drink tea and coffee, and sports & energy drinks.  On the other hand, hot drinks market segment comprises of coffee and tea. In any beverage manufacturing company, syrup or concentrate producers and bottlers play a vital role as Read more [...]

Digital Economy – Indian Market Overview – Is a Cash-Based Economy like India ready to accept Digital Economy?

Don Tapscott famously coined the term “Digital Economy” in his 1995’s best-seller “The Digital Economy: Promise and Peril in the Age of Networked Intelligence”.  His work was centralized on how the internet would change the ways of conducting business in our world.  Since then the term has been expanded to apply it to a much mainstream version – entire economy – encompassing social and economic aspects.  “Digital Economy” in its simplest form is entire economic system of any Read more [...]

AR and VR – The new Tech Frontiers – Do these technologies have the potential to disrupt the existing market of PCs and Smartphones?

In the last couple of years, Virtual Reality (VR) and Augmented Reality (AR) technologies have come forward to become the next big computing platforms.  These technologies are expected to create new markets while disrupting the existing ones, similar to the PC and smartphone wave witnessed during the last decade. VR is a computer technology that creates a virtual/artificial environment and simulates users’ presence in a way that allows users to interact with it.  On the other hand, AR make Read more [...]

Cashless vs Cash-based Economy – What are the Pros and Cons of such economies how do they effect the citizens of the country?

Cashless economy refers to an economy in which flow of cash takes place through digital modes of transactions including credit and debit cards, instead of cash.  This also include electronic transfer technology methods such as IMPS, NEFT and REGT, and Mobile wallets. While there are several benefits of being a cashless economy, some experts reckon that cash could never be fully eliminated as a mode of transaction in a society.  The primary reason is that cash instills confidence among consumers Read more [...]