Tag Archives: Business Research

Influence of Demonetization in Growing Digital Payment in India

The digital payment industry in India is stepping into new phase post the demonetization in Nov 2016.  With increasing mobile internet users, progressive regulatory policies the digital payment methods are rapidly increasing among all types of consumers.  Any purchase of goods or services through digital mode using internet is known as Digital Payment.  The money is transferred and received online without physical interaction of hard-cash, cheque or demand draft. The market started to see growth Read more [...]

What is a Business plan? What are the Types of Business Plans and its Contents?

Business plan is a document that serves as a road map to give direction to any business enterprise.  Generally, it is a formal written document containing business goals, methods to achieve such goals.  It also includes the time frame within which these goals need to be achieved with proper definition of short term and long term goals.  It describes the nature of the business, background information of the organization, financial projections, and the strategies it intends to implement to achieve Read more [...]

Startups India – Updated PESTLE Analysis. Will the New Startups Announcements Become a Big Bang for Startup In India?

With the launching Prime Minister Narendra Modi's ambitious Start-Up India mission there is a need to perform PESTLE analysis to find out the impact of startup plans in the current startup eco system. PESTLE analysis is a business measurement tool to assess the overall macro environment of business.  PESTEL is acronym for Political, Economic, Social, Technological, Legal and Environmental.  It is a part of the external analysis while conducting market research, and it gives an overview of multiple Read more [...]

Comparison of Popular Online Survey Tools

Online surveys can be a huge help in understanding what your constituents think and how successful your programs are, without breaking your budget.  A number of low cost online tools provide easy interfaces for building surveys and viewing reports online.  These packages can be a great fit for smaller surveys where advanced question types, survey logic and results analysis are not required.  There are various sites for performing Online Survey.  Some of them are: SurveyMonkey SurveyGizmo Questionpro  Polldaddy  Limesurvey  eSurveyspro SurveyMonkey SurveyMonkey is Read more [...]

How to Enter Bills in QuickBooks 2012? Review on QuikcBooks Electronics Payment System – Bill Entry

QuickBooks is a business accounting software used to record credit and cash transactions in business accounting. Any expense incurring through a credit card is entered as banking/credit card expenses and cash transactions are recorded in the form of Bill. For reference purpose, we need to maintain the record of invoices and the client details. Let us take a closer look at how Bills are entered in this particular software. The bill entry process is easy, convenient and simple. The user has to first Read more [...]

Reasons behind Indian Rupee Depreciation against US Dollar – The Indian Rupee Currency Conversion

One of the most visible signs of a strong economy is a stable currency. Indian Rupee has been stable for most of the 2000s which gave an impression that all is well with the fast growing economy. However, it has depreciated significantly against the US Dollar in 2011. Very few financial experts have predicted this kind of a downfall for the Indian Rupee. It has lost more than 20% of its value in 2011. Rupee is trading close to Rs 54 to a US Dollar now. Indian Rupee is now one of the worst performing Read more [...]

Ten Years after 9/11 Terrorist Attack on Twin Towers? Did 9-11 influence economy / job / business?

On 9/11/2011 we will mark 10 years since the terrorist attacks in New York, Pennsylvania and Washington, D.C. Do you remember the moment you were informed about that incident? What all panicky thoughts had come to your mind? Which all TV channels you browsed through? Of course, there was no Facebook or Twitter to collaborate instantly. The destruction of physical assets was estimated in the national accounts to amount to $14 billion for private businesses, $1.5 billion for State and local government Read more [...]

What is Lokpal? Public Opinion on Anna Hazare Jan Lokpal Bill and Lokpal Bill

The concept of Lokpal is borrowed from the office of the ombudsman in other countries which provides for filing complaints of corruption against Prime minister, other ministers and members of parliament with the ombudsman. Main objective of Lokpal is to provide speedy and cheaper justice within a prescribed time lime. The first Lokpal bill was passed in the 4th Lok Sabha in 1969 but did not complete the process and, later Lokpal bills were introduced unsuccessfully in 1971, 1977, 1985, 1989, 1996, Read more [...]

Google AdWords and Tablets -Importance of Tablets targeting in Market Research

Google AdWords has recently begun to allow users to target their AdWords campaigns on Tablets with full browsers. Prior to that, the ads were targeted on Desktop, Laptop and Mobile devices only. It appears that AdWords had previous classified the devices – Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom along with the mobile devices in its search network. That means that prior to this specific targeting, advertiser who did not opt to go for mobile devices had lost that opportunity even Read more [...]