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Category Archives: Google AdWords

Google AdWords and Tablets -Importance of Tablets targeting in Market Research

Google AdWords has recently begun to allow users to target their AdWords campaigns on Tablets with full browsers. Prior to that, the ads were targeted on Desktop, Laptop and Mobile devices only. It appears that AdWords had previous classified the devices – Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom along with the mobile devices in its search network. That means that prior to this specific targeting, advertiser who did not opt to go for mobile devices had lost that opportunity even Read more [...]