It is important for all enterprises to secure competitive advantages in the market to succeed in their venture. Thus, to be an active player in the market, each enterprise needs to focus on monitoring the external environment and securing competitive intelligence.
The external environment refers to the factors contributing outside the control of an enterprise that can impact its success. Analyzing and understanding the external environment is vital to identify its threats and opportunities. Read more [...]
Alexa.com was the darling of many of the Market Research and Analytics firms. Alexa.com was offering a collection of Internet marketing data for the past 20 years. We, at DART Consulting, widely had used Alexa.com to get a quick overview in competitor analysis, digital market research and preparing many market intelligence reports.
As a first step, we pay homage to the domain which expired in its prime time for any valid reasons not known to us.
There were reports that its Internet's Read more [...]
Unified Payments Interface (UPI) is a mobile app-based payment system that brings multiple bank accounts to one platform. It results in an effortless funds transfer experience which is quite unique in the industry. UPI combines various banking services, smooth fund routing, plus merchant payments into a single mobile application (of any participating bank). It also handles "Peer Peer" collection requests, which can be scheduled and paid according to need and convenience.
UPI was introduced in Read more [...]
Digital payment or electronic payment is a transfer of funds from one account to another through a digital device. No physical exchange of money is involved in digital payment. Digital payment is completed with the help of a mobile phone, POS (Point of Sale), or computer, and a digital channel of communication. In digital payment, both parties use electronic mediums to exchange money. Payments made via bank transfers, mobile money, and payment cards, including credit, debit, and prepaid cards, Read more [...]
The chip shortage has caused much disturbance among the industries since they struggle to meet the increasing demand of electronic products and components. As of now, the companies are adjusting in their own ways, and most do not expect a resolution any time soon.
The chip scarcity as an industry-wide issue that may not be addressed until at least next year, if not 2023, according to market research data. Chip demand is very strong, and there is no reason to anticipate a sudden oversupply Read more [...]
The recent drop in the Sri Lanka economy is an interesting topic to analyse. The country has faced huge forex reserves are depleting, resulting in currency depreciation, inflation, and a supply crunch. Due to the supply shortages, people are waiting outside shops to stock up on essential goods. The unexpected surge in demand and panic purchasing has resulted in rising prices. This prompted the Sri Lankan government to declare an emergency, which allowed authorities to confiscate goods and determine Read more [...]
The name Pegasus has brought a lot of curiosity among the public, of late. Here is an outline of the company, as found in media, to explain what the company stands for, and an indication about the purpose of developing and promoting the software Pegasus.
Pegasus is a software product or its brand name. Pegasus is a cyber intelligence software that remotely and secretly extracts and monitors data from any mobile device. This software was developed by a private Israeli company known as NSO Group Read more [...]
While pitching for Angel Investors one needs to look into multiple factors that influence the decision. The market potential of the product remains as the prime factor. It is important for the founders of the startup to do preliminary market research and understand the market potential, and its influence over the business. They should be ready to explain the valuable insights like the market share, number of competitors, consumer personas, financial margins, and more. In addition to the same, one Read more [...]
India is among the leading global producer of generic medicine and vaccine, contributing to 20% of the total global demand by volume in 2018. The country also has a large pool of scientists and engineer who have the potential to steer the industry ahead to an even higher level. Over 80% of the antiretroviral drugs used globally to combat AIDS are supplied by Indian pharmaceutical companies. Data collection and Survey shows medicine spending in India is projected to grow 9-12% over the next five Read more [...]
Smartphone turned out to be the most demanded electronic device now days and it turned out that owning smartphone is not just necessary but it becomes a norm. Change in technology, and rising disposable lead to increase in spending in entertainment and the growth of smartphone segment.
The brands from China have 54% share in the smartphone market in India. The market in India is controlled by two companies, Xiaomi and Samsung controlling around 50% of market share. In 2018 Xiaomi surpassed Read more [...]