Tag Archives: Digital Marketing

New Trends in Digital Marketing – Overview of Native Ads and Artificial Intelligence in Digital Marketing

Digital marketing is still on the evolutionary stage. One can find new technologies and methods to bring awareness of products and services through the digital media.  Here is an overview a few such recent trends.   Native Ads Native ads are nothing but paid advertising content that looks in a way that is 'native' to its environment.   Simply speaking the design and content of the advertising are personalized according to that particular web page a user Read more [...]

What is Digital Marketing? Digital Marketing Practices and Trends

  Digital marketing is a method of marketing through digital channels.   Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.   In general any business who wants to generate lead or sales need to follow the basic digital marketing framework called AIDA Below is the basic structure of Digital marketing practice to follow for any type of businesses.   The Read more [...]

HOW TECHNOLOGY IS EFFECTING THE RETAIL INDUSTRY AND E-COMMERCE INDUSTRY – WHAT NEXT IN RETAILING WITH DIGITAL MARKETING

Traditionally, the retailing was organized as wholesale market, retail market and mandi or local markets.  Typically, going to Mandi or to market was a common way of sourcing goods for daily life or go to nearby store for small pieces of items.

Technology slowly entered into the retailing in terms of usage calculator followed by computerized billing.  Shop keepers and consumers were equally happy with such mini innovations.  Slowly, this has changed the entire landscape of retailing in Read more [...]