Online Survey- Benefits of Using Online Survey Tools

With the advent of the World Wide Web (Web or WWW) and electronic mail (email), the Internet has opened up new vistas in surveying. An online survey is a questionnaire that the target audience can complete over the Internet. Online (Internet) surveys are becoming an essential research tool for a variety of research fields, including marketing, social and official statistics research. According to European Society for Opinion and Market Research (ESOMAR), online survey research accounted for 20% of Read more [...]