Tag Archives: Marketing Plan

Declining GDP and Shattering Household Income. What Does GDP Drop Mean for a COMMON MAN?

Let us define a COMMON MANby linking the famous cartoon of RK Laxman. The above picture (courtesy: RK)is a clear caricature of a COMMON MAN.  Do not ask how many cars he got and how well he has been employed.  He used to go on foot years back but later moved to bicycle and of late he uses public transport or two-wheeler.  If somebody offers coffee or tea, he takes it with a big sense of gratitude.  He never snatches anybody’s livelihood.  His income is meager, and he can be an agriculturist, Read more [...]

Important Points While Pitching for Angel Investment– Importance of Founding Team and Business Plans in Investing Decision

While pitching for Angel Investors one needs to look into multiple factors that influence the decision. The market potential of the product remains as the prime factor. It is important for the founders of the startup to do preliminary market research and understand the market potential, and its influence over the business. They should be ready to explain the valuable insights like the market share, number of competitors, consumer personas, financial margins, and more. In addition to the same, one Read more [...]

Digital Age and Business Consulting – Evolution of Business Consulting and Types of Business Consulting

The topic Management Consulting was more about supporting businesses with assembly line design and shop floor organization in the beginning and it emerged in the US in the late 19th and early 20th century.  Overall, the goal is to increase productivity in business which stands good as today. The technological revolution brought exponential growth in the corporate sector and businesses have been increasingly seeking guidance from expert consultants in this regard.  Businesses rushed to seek professional Read more [...]

The Importance of a Financial Forecasting in Business Plans – Main Components of Financial Forecasts

Business planning is vital for the survival of any business and it is a strategic tool for entrepreneurs.  A well-documented business plan helps to focus on most important activities to make an enterprise to succeed.  A good business plan will have both short-term and long-term objectives which the management needs to focus on to achieve the same per the time scale. Financial planning and forecasting give life to Business Plan.  The financial planning includes various financial statements that Read more [...]

Overview of Pharma Industry in India

India is among the leading global producer of generic medicine and vaccine, contributing to 20% of the total global demand by volume in 2018.  The country also has a large pool of scientists and engineer who have the potential to steer the industry ahead to an even higher level.  Over 80% of the antiretroviral drugs used globally to combat AIDS are supplied by Indian pharmaceutical companies. Data collection and Survey shows medicine spending in India is projected to grow 9-12% over the next five Read more [...]