Tag Archives: Marketing Plan

Top UPI Applications and Total Addressable Market in UPI Transactions – Growing UPI Market and Digital India

After demonetization, the Indian government is pushing for digital and Unified Payments Interface (UPI) payments to achieve the much-needed digitization in financial transactions and accountability.  The transaction through UPI generates payment track and it helps tax authorities to track transactions for all monitoring purposes including taxation.  This is much needed to reduce the influence of cash in the economic system which helps economic planners to take the right decision. UPI is a mobile Read more [...]

Growing Digital payment in India and Its Benefits. Types of Digital Payments in India

Digital payment or electronic payment is a transfer of funds from one account to another through a digital device.  No physical exchange of money is involved in digital payment.  Digital payment is completed with the help of a mobile phone, POS (Point of Sale), or computer, and a digital channel of communication.  In digital payment, both parties use electronic mediums to exchange money.  Payments made via bank transfers, mobile money, and payment cards, including credit, debit, and prepaid cards, Read more [...]

The Bitcoin Rollercoaster: De-mystifying the Myth – Cryptocurrency Market Capitalization – $2.24 trillion in January 2022

Cryptocurrencies have lately been the most popular asset to be exchanged throughout the exchanges. The asset has garnered attention despite its ambiguity and volatility. The key reason is its independence from the physical world, which makes the asset resistant to any political, economic, or environmental changes in the international community. Of course, security and profit are also the major components that enable the growth of Bitcoins. The maturation of the asset has attracted institutional investors, Read more [...]

Components of Solar Rooftop System and Types of Rooftop Solar Power

Solar PV rooftop systems are known for its ease of installation, low maintenance, and longer lifetime. The systems are financially viable with a decent return of 15% according to project reports.  Rooftop Solar PV has huge potential, and the government policies and regulations are already in place to promote large scale deployment.  Rooftop solar comes as grid based and off grid. Rooftop solar falls under Grid-based when the rooftop consumers are connected to the larger grid that is owned by Read more [...]

Global Automakers’ Challenge to Gain India Market – Ford Motor Company and Automobile Market in India

Ford Motor Company, the world's biggest carmaker will cease its operations in India after 25 years of business in the country.  According to the automaker, it would be difficult to return to profitability in India in the near future, since it incurred a $2 billion loss.  Ford India will close its manufacturing in Sanand, Gujarat, by the fourth quarter (Q4) of 2021, and it will close its Chennai facility by the fourth quarter (Q4) of 2022,  After MAN Trucks, General Motors, Harley Davidson, and Read more [...]

What are the Causes of Chip Crisis – How it Can be Mitigated

The chip shortage has caused much disturbance among the industries since they struggle to meet the increasing demand of electronic products and components.  As of now, the companies are adjusting in their own ways, and most do not expect a resolution any time soon. The chip scarcity as an industry-wide issue that may not be addressed until at least next year, if not 2023, according to market research data.  Chip demand is very strong, and there is no reason to anticipate a sudden oversupply Read more [...]

Solar Power Installation – Grid-connected Rooftop Solar Scheme to Reduce Carbon Footprint

Global warming is being a serious threat to the international community which is affecting the world environment. In this challenge, the Government of India has determined to have 40% of power generating from renewables by 2030. The rising environmental issue is making the market more favorable for rooftop solar in India. The Government is trying to develop at least one city of each state as a solar city. To generate solar power by installing solar panels on the roof of the houses, the Ministry Read more [...]

Mauritius Second Lockdown– How Does Mauritius Manage the COVID-19 pandemic successfully till Mar 2021?

Mauritius is among very few countries in the world that have been able to contain the novel coronavirus (COVID-19) in six weeks in the beginning.  The COVID-19 pandemic was confirmed to possess reached Mauritius in March 2020.  Since the primary 3 cases of COVID-19 were confirmed, the Mauritian authorities conducted 'Contact tracing' people that are in grips with infected patients are placed in quarantine, together with doctors, nurses, and cops.  On 30th May 2020 the Mauritian government ended Read more [...]

How can Society Thrive Post-Pandemic? Pandemic and its Effect in the Society in Coming Years

We all believe that the current pandemic of COVID – 19 will end come to an end soon, and we all will be back to olden days.  Now, it is time to call it olden days since we are going to near one year since the outbreak in Wuhan.  Look at the current situation of the world which we never imagined a few months ago; influence of a virus on the life of powerful mankind. Let us hope that world would heal as it happened in the case of Spanish flue which lasted for a year or more 100 years back.  As Read more [...]

Declining GDP and Shattering Household Income. What Does GDP Drop Mean for a COMMON MAN?

Let us define a COMMON MANby linking the famous cartoon of RK Laxman. The above picture (courtesy: RK)is a clear caricature of a COMMON MAN.  Do not ask how many cars he got and how well he has been employed.  He used to go on foot years back but later moved to bicycle and of late he uses public transport or two-wheeler.  If somebody offers coffee or tea, he takes it with a big sense of gratitude.  He never snatches anybody’s livelihood.  His income is meager, and he can be an agriculturist, Read more [...]