Pricing Strategy Consulting

Pricing Strategy Overview

Companies adopt strategies to price their products or services and such strategies can be termed as pricing strategy. It is quite common for any size of companies to define the price of their products or services linked with multiple factors of production. Pricing strategy consulting services includes labor, material cost, advertising expenses and cost of other inputs along with certain percentage as part of their profit.

While defining pricing, the pricing strategy consultant needs to look into ability of consumers or buyers to pay, market conditions, competitor strategies, trade margins and input costs. There are multiple types of pricing strategies such as premium pricing, penetration pricing, economy pricing, and skimming strategy.

DART Pricing Strategy Consulting Services

When planning pricing, marketers first must determine what this strategy is intended to achieve, given the marketing, financial and societal objectives they have set. We provide consulting solutions in industries including engineering, healthcare and equipment, establishing the links between pricing and the attributes valued by different strategic segments.

Pricing Strategy Components

1. Pricing Strategy: Increase ability to profitability create and capture value through price.
   • Pricing models
   • Pricing guidelines
   • Price setting
2. Pricing Management: Execution of pricing strategies to enable decision making, governance, and compliance.
   • Pricing regulatory compliance
   • Processes and tools
3. Reporting, Analysis & Intelligence: Enhance visibility, accountability, and prioritization of improvement actions and market position.
   • Price benchmarking
   • Reporting
   • Analytics
     1. Price and volume analysis
     2. Leakage analysis
     3. Discounting trends
     4. Price segmentation
     5. Profitability analysis