Market News

Category Archives: Business Consulting

Pros and Cons of Ongoing Online Advertising Growth – Growing Online Ads in India and Potential Death of Traditional Media

Generally, the term advertisement brings the notion of a persuasive mode of targeting potential customers to buy products or services.  At the same time, it is a mode of discerning info about products or services.  There are multiple modes to advertise, and the evolution of the online media further broadened up the opportunities to advertise.   Television, newspaper, magazines, broachers, hoardings are considered the traditional mode of advertisements.  The explosion of the internet opened up Read more [...]

Need to Change Hospital Business Model to Overcome Challenges- Healthcare System Post Covid- 19 and Growing Healthcare Cost

The recent pandemic has turned out to be the greatest threat to business continuity and it affected all sectors of the business.  Hospitals and associated healthcare system which are in the frontline have been equally affected even though one will consider this sector benefited out of treatment opportunities. The magnitude of the problem and lack of infrastructures especially in the underdeveloped regions have badly affected the hospitals and clinics.  Many hospitals and clinics were not prepared Read more [...]