Tag Archives: Market Research

How can Society Thrive Post-Pandemic? Pandemic and its Effect in the Society in Coming Years

We all believe that the current pandemic of COVID – 19 will end come to an end soon, and we all will be back to olden days.  Now, it is time to call it olden days since we are going to near one year since the outbreak in Wuhan.  Look at the current situation of the world which we never imagined a few months ago; influence of a virus on the life of powerful mankind. Let us hope that world would heal as it happened in the case of Spanish flue which lasted for a year or more 100 years back.  As Read more [...]

V Shaped Economic Recovery – How it Will Happen?

V-shaped recovery is characterized by quick and sustained recovery as measures of economic performance after a sharp economic decline.  V-shaped recovery is one among the shapes a recession and recovery chart is expected to take.  V-shaped recoveries are generally caused by rapid readjustment of consumer demand and business investment spending.  V-shaped recovery considered as best-case scenario once an economy has hit a recession and the subsequent rapid adjustment of the economy. Let us examine, Read more [...]

Declining GDP and Shattering Household Income. What Does GDP Drop Mean for a COMMON MAN?

Let us define a COMMON MANby linking the famous cartoon of RK Laxman. The above picture (courtesy: RK)is a clear caricature of a COMMON MAN.  Do not ask how many cars he got and how well he has been employed.  He used to go on foot years back but later moved to bicycle and of late he uses public transport or two-wheeler.  If somebody offers coffee or tea, he takes it with a big sense of gratitude.  He never snatches anybody’s livelihood.  His income is meager, and he can be an agriculturist, Read more [...]

Need to Change Hospital Business Model to Overcome Challenges- Healthcare System Post Covid- 19 and Growing Healthcare Cost

The recent pandemic has turned out to be the greatest threat to business continuity and it affected all sectors of the business.  Hospitals and associated healthcare system which are in the frontline have been equally affected even though one will consider this sector benefited out of treatment opportunities. The magnitude of the problem and lack of infrastructures especially in the underdeveloped regions have badly affected the hospitals and clinics.  Many hospitals and clinics were not prepared Read more [...]

InsurTech and Insurance Claim Processing – Defining New Business Model in the Insurance Industry

InsurTech is rapidly and silently growing across the insurance industry which will have wider ramifications in the industry in the coming years.  InsurTechis mainly the use of technology innovations to bring higher operating efficiency in the insurance industry.  Most of the major insurance companies have implemented one or other forms of technology which would result in faster enrolment, quicker processing, and reduce the scope for errors in its cycle.  The recent advancement of InsurTech will Read more [...]

The Importance of a Financial Forecasting in Business Plans – Main Components of Financial Forecasts

Business planning is vital for the survival of any business and it is a strategic tool for entrepreneurs.  A well-documented business plan helps to focus on most important activities to make an enterprise to succeed.  A good business plan will have both short-term and long-term objectives which the management needs to focus on to achieve the same per the time scale. Financial planning and forecasting give life to Business Plan.  The financial planning includes various financial statements that Read more [...]

Potentials of Beacon Technology in India – Attracting Shoppers with Beacon Technology

Beacons are battery-operated devices that transmit Bluetooth signals to nearby smartphones.  The technology success of beacon is due to increasing smartphone users.  India has huge potential to adopt this technology due to the presence of its higher number of smartphone users. The content of retail beacon can reach to customers who have Bluetooth enabled and with right retail apps downloaded in their mobile.  While the Bluetooth device is on, and the mobile is in the broadcasting distance of Read more [...]

Overview of Pharma Industry in India

India is among the leading global producer of generic medicine and vaccine, contributing to 20% of the total global demand by volume in 2018.  The country also has a large pool of scientists and engineer who have the potential to steer the industry ahead to an even higher level.  Over 80% of the antiretroviral drugs used globally to combat AIDS are supplied by Indian pharmaceutical companies. Data collection and Survey shows medicine spending in India is projected to grow 9-12% over the next five Read more [...]

Growing Media and Entertainment (M&E) industry in India – Interesting Data Points of Media and Entertainment industry

The growth in the media and entertainment industry is driven by the rising consumer demand, increasing digitalization and high internet usages over the past five years. The media and entertainment industry in India is expected to reach INR 2,600 billion by 2023, from INR 1,436 billion in 2018.  The industry is expected to growth with a Compound Annual Growth Rate (CAGR) of 10.90% and the advertising revenue is projected to reach INR 1,232 billion in 2023. The government of India has supported Read more [...]

Smartphones Market– Top Sellers in India and Growing online Shipping of Smartphones

Smartphone turned out to be the most demanded electronic device now days and it turned out that owning smartphone is not just necessary but it becomes a norm.  Change in technology, and rising disposable lead to increase in spending in entertainment and the growth of smartphone segment. The brands from China have 54% share in the smartphone market in India.  The market in India is controlled by two companies, Xiaomi and Samsung controlling around 50% of market share.   In 2018 Xiaomi surpassed Read more [...]