Tag Archives: Market Research

What is a Business plan? What are the Types of Business Plans and its Contents?

Business plan is a document that serves as a road map to give direction to any business enterprise.  Generally, it is a formal written document containing business goals, methods to achieve such goals.  It also includes the time frame within which these goals need to be achieved with proper definition of short term and long term goals.  It describes the nature of the business, background information of the organization, financial projections, and the strategies it intends to implement to achieve Read more [...]

Enterprise resource planning (ERP) – Advantages and Disadvantages. How the Cloud based ERPs Change the Market Dynamics Now?

Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business.  Further, it automates many back office functions related to technology, services and human resources. Typical ERP software integrates all facets of operations including product planning, development, manufacturing and sales and marketing in a single database, application and user interface.  Mostly, ERP application needs dedicated Read more [...]


Cloud computing is generally defined as delivering on-demand computing services over the internet on basis of a pay-per-plan.  In today’s business environment, cloud computing is used to create new applications, host websites, backups and restore data among others. Cloud computing Services can be categorized into three categories as illustrated below: Software-as-a-Service (SaaS) SaaS uses the web to deliver applications that are managed by a third-party vendor to deliver services Read more [...]


Artificial intelligence is generally defined as a branch of computer science which helps in creation and development of intelligence machines with the ability to work as humans. According to market research reports , the types of Artificial intelligence can be classified as Weak AI, Strong AI, Artificial general intelligence and Super intelligence. FACTORS CONTRIBUTING RECENT DEVELOPMENT AND INCREASING USE OF AI Growth in Data Accumulation: Due to increasing connectivity of large number of Read more [...]


Demonetization is defined as seizure of some units of currency or closure of certain legal tender circulating in the economy.  On November 8th last year, the Government of India demonetized INR 1,000 and INR 500 notes – two highest valued currencies.  The primary objectives were to reduce the flow of black money in the economy, and bring all economic transactions into the open system, make India less reliant on cash economy. Economists from left as well as right wings have expressed their Read more [...]

Growing Chocolate Market India – Industry to Watch in the Coming Years

The Chocolate industry has witnessed tremendous growth in the past several years in Indian market.  According to overall market research, it will continue to grow in healthy rate in next few years to come.  The chocolate market size was estimated to be $1,677.14 million (INR 11,256 cores) in 2016.  Mondelez India, Nestle India, and Ferrero are the top in the chart with more than 67% of the overall market share.  The other international brands like Mars are growing slowly.  However, Mondelez Read more [...]

Effects of GDP Change in the Lives of Common Man and GDP and its Impact in the Economy of a Country

Gross Domestic Product, commonly known as GDP, is the estimated value of goods and services produced in a particular time frame (may be quarterly or yearly) for a country or region.  GDP has great impact on nearly everyone within an economic system. GDP components are includes Private Consumption, Investment, Government Expenditure and Net Exports.  GDP forecasts are generally used by economists, researchers, financial analysts, market intelligence firms, VC firms, and government office.  There Read more [...]

Marketing Strategies of Kinder Joy – An Event to Watch in the Chocolate Industry

Ferrero India has made rapid in roads in the Indian chocolate market with premium range of products.  The products launched by this confectionery giant include Kinder Joy, Tic Tac, Ferro Rocher, Nutella and Kinder Scho- Bons Crispy. The corporate milestone is illustrated below- Ferrero Kinder joy chocolate is one the most popular brand in the character confectionery segment aiming to boost sales in the Indian market.  The USP of the product is combination combining chocolate, a surprise, Read more [...]

Global Venture Capital Investments Touching New Heights in 2015 with $128.5 B Worth VC Backed-up Ventures – Trends and Major Industry Ventures

Venture Capitals are showing great interest to invest on startups and established businesses around the globe.  Worldwide, venture capitals had invested US$128.5 billion in 2015. The figure comparison of venture investments for the years 2014 and 2015 clearly shows that the investment scenario is booming.  We can see that there was 44% increase in the investments made from VCs, and VCs have raised US$89 billion in 2014, which was further increased to US$128 billion in 2015.  The annual Read more [...]

Startups India – Updated PESTLE Analysis. Will the New Startups Announcements Become a Big Bang for Startup In India?

With the launching Prime Minister Narendra Modi's ambitious Start-Up India mission there is a need to perform PESTLE analysis to find out the impact of startup plans in the current startup eco system. PESTLE analysis is a business measurement tool to assess the overall macro environment of business.  PESTEL is acronym for Political, Economic, Social, Technological, Legal and Environmental.  It is a part of the external analysis while conducting market research, and it gives an overview of multiple Read more [...]