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Market Research

ARTIFICIAL INTELLIGENCE MARKET LANDSCAPE; KEY PLAYERS AND USE CASES AND AI GROWTH

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Artificial intelligence is generally defined as a branch of computer science which helps in creation and development of intelligence machines with the ability to work as humans. According to market research reports , the types of Artificial intelligence can be classified as Weak AI, Strong AI, Artificial general intelligence and Super intelligence. FACTORS CONTRIBUTING RECENT DEVELOPMENT AND INCREASING USE OF AI Growth in Data Accumulation: Due to increasing connectivity of large number of Read more [...]
Market Research

DEMONETIZATION – THE VERDICT AFTER ONE YEAR / DEMONETIZATION AND IMPACT ON INDIAN ECONOMY

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Demonetization is defined as seizure of some units of currency or closure of certain legal tender circulating in the economy.  On November 8th last year, the Government of India demonetized INR 1,000 and INR 500 notes – two highest valued currencies.  The primary objectives were to reduce the flow of black money in the economy, and bring all economic transactions into the open system, make India less reliant on cash economy. Economists from left as well as right wings have expressed their Read more [...]
Market Research

Growing Chocolate Market India – Industry to Watch in the Coming Years

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The Chocolate industry has witnessed tremendous growth in the past several years in Indian market.  According to overall market research, it will continue to grow in healthy rate in next few years to come.  The chocolate market size was estimated to be $1,677.14 million (INR 11,256 cores) in 2016.  Mondelez India, Nestle India, and Ferrero are the top in the chart with more than 67% of the overall market share.  The other international brands like Mars are growing slowly.  However, Mondelez Read more [...]
Market Research

Effects of GDP Change in the Lives of Common Man and GDP and its Impact in the Economy of a Country

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Gross Domestic Product, commonly known as GDP, is the estimated value of goods and services produced in a particular time frame (may be quarterly or yearly) for a country or region.  GDP has great impact on nearly everyone within an economic system. GDP components are includes Private Consumption, Investment, Government Expenditure and Net Exports.  GDP forecasts are generally used by economists, researchers, financial analysts, market intelligence firms, VC firms, and government office.  There Read more [...]
Market Research

Marketing Strategies of Kinder Joy – An Event to Watch in the Chocolate Industry

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Ferrero India has made rapid in roads in the Indian chocolate market with premium range of products.  The products launched by this confectionery giant include Kinder Joy, Tic Tac, Ferro Rocher, Nutella and Kinder Scho- Bons Crispy. The corporate milestone is illustrated below- Ferrero Kinder joy chocolate is one the most popular brand in the character confectionery segment aiming to boost sales in the Indian market.  The USP of the product is combination combining chocolate, a surprise, Read more [...]
Market Research

Electric Vehicles – Market and Trends – Will the Technological Push of EVs Replace the Conventional Vehicles in Future?

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Electric Vehicles (EVs) are propelled by one or more electric motors, using stored electrical energy in rechargeable batteries or similar sources.  Even though the prices of crude oil have plummeted dramatically in the last couple of years, the future of Electric Vehicles still seems bright.  The continuous technological advancements and the signs of maturing battery technology are contributing the growth of EVs.  Further, the factors such as declining costs associated with batteries, stricter Read more [...]
Market Research

Non-Alcoholic Beverages in India – How will the Market Shape for Non-Alcoholic Beverage Segment by 2020 in India?

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Non-alcoholic beverages are broadly segmented into soft drinks and hot drinks.  Soft drinks typically contain carbonated/non-carbonated water, sweeteners, and flavoring ingredients.  Soft drinks market segment includes carbonates, juice, bottled water, ready-to-drink tea and coffee, and sports & energy drinks.  On the other hand, hot drinks market segment comprises of coffee and tea. In any beverage manufacturing company, syrup or concentrate producers and bottlers play a vital role as Read more [...]
Market Research

AR and VR – The new Tech Frontiers – Do these technologies have the potential to disrupt the existing market of PCs and Smartphones?

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In the last couple of years, Virtual Reality (VR) and Augmented Reality (AR) technologies have come forward to become the next big computing platforms.  These technologies are expected to create new markets while disrupting the existing ones, similar to the PC and smartphone wave witnessed during the last decade. VR is a computer technology that creates a virtual/artificial environment and simulates users’ presence in a way that allows users to interact with it.  On the other hand, AR make Read more [...]
Market Research, Technology Research

CRM and ERP – Global Market and Latest Trend – How Will the Collaboration of these Two Technologies Impact the Market?

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ERP (Enterprise Resource Planning) software has been designed to make organizational processes more effective and efficient. It allows organization to efficiently manage all key functions related to accounting, warehouse, inventory, and supply chain. On the other hand, CRM (Customer Relationship Management) software supports the customer-part of the business. CRM manages information about clients and captures all relevant details as well. This allows organization to build better relationships with Read more [...]
Market Research

Transatlantic Trade and Investment Partnership (TTIP) – An Upcoming Trade Agreement –Impact of TTIP on World’s Trade Scenario

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Globally, bilateral and regional trade agreements, such as FTAs (Free Trade Areas), have become the primary drivers toward global economic integration since the early 2000s.  Transatlantic Trade and Investment Partnership (TTIP) is similar to that notion.  It is a proposed trade agreement between the EU (European Union) and the USA (United States of America).  The agreement is aimed at establishing the biggest free trade zone in the world spanning over the North Atlantic region.  What differentiates Read more [...]
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