Market News

Category Archives: Business Research & Analytics

Key Influencers and How they Affect Your Business – Tips to Understand Key Influencers to Drive your Business Growth?

Key influencers are the people who can actually drive sales and awareness.  While in consumer spending, members of peer group or reference group act as influencers and in business to business (or organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers.  Thus, we can term those individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship are Read more [...]

Growth of Food and Beverages Industry in India – An Overview about the Opportunities for New Concepts and Innovative Services

India is well-known for its food and beverages service industry.  It is one among the most vibrant industries which demonstrated unprecedented growth in the recent past.  The industries is continues to expand rapidly.  This growth can be attributed on account of changing demographics, growing disposable income, urbanization and growth of retail industry. The food and beverage market was estimated at US$30.12 billion in 2015 and is expected to reach US$142 billion by 2020, with a compounded Read more [...]

Economic Scenario of India in 2016 – Indian Economy Forecast – Expecting Higher GDP Growth till 2017

As per a recent report by The World Bank, ahead of China, India is set to emerge as a growing major economy by 2016.  The Gross Domestic Product (GDP) of India is expected to grow at 7.9% as per the reports by CRISIL, for the FY 2016-17.   The World Bank forecast is also reflects higher GDP growth of 7.9% and 8.0% for the years 2016 and 2017.  The improvement in India’s economic fundamentals has accelerated in the year 2015 with the combined impact of strong government reforms, RBI's inflation Read more [...]

How Can Startups Take Advantage of the Opportunities in M-Commerce Markets?

As more and more online shoppers are taking to pressing the 'buy' button on the shopping apps on their phones, m-commerce entrepreneurs have much to cheer about. Currently, mobile phones present enormous opportunities to entrepreneurs in the m-commerce markets. The obvious reason for the increase in m-commerce is the continual rise in smartphone adoption rates and increased internet penetration within the country. Indian consumers are not just comfortable with m-commerce as a medium for purchasing; Read more [...]

The Evolution of Analytics in Health Care

Currently, analytics has evolved as an inevitable department in each and every organization. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. This is more data than that was collected in two years, previously. All these changes have major implications for organizations today. In organizations, analytics enables professionals to convert extensive data, statistical and quantitative analysis into powerful insights that Read more [...]

The Era of Big Data Analytics & Cloud Computing Began. How Big Data and Cloud Influence the Business Process in the Coming Years?

Information Technology has drastically changed the way industries work and handle their problems. Data has become one crucial component that decides the growth of many companies, even for the top most company in the world like Wal-Mart. “Useful” information is hidden behind every piece of data and the organizations expertise to extract the same makes the difference if they get an edge over competitors or stand in the long queue far behind. Data has transformed from the state of a storage Read more [...]

The Digitization of the Indian Education Sector: Finally a reality?

  For long, the idea of implementing educational technology in India has largely been limited to niche segments that include either the prestigious educational institutions or well -funded private colleges or government initiatives that cover only a few rural establishments. Widespread adoption of educational technology has been a long distant dream. It is primarily because of this factor that investors and technology providers have traditionally shied away from venturing into the technical Read more [...]

Self-Monitoring Through Smart Clothing: The Next Big Trend in the Sports and Fitness Industry

Post Smart Watches and Smart Glasses, Smart Clothing is emerging as the next big thing that fitness freaks are hooked onto. Until recently, interactive clothing or Smart Clothing as a product was struggling to enter the mass market. This is because it was considered as a bulky electronic device without much of value addition. However on account of the recent technological innovations such as improved conductive fibers, miniaturization of sensors and advancements in Nanotechnology, Smart Clothing Read more [...]

R Programming: The Underdog or The Leader in the Statistical World?

Big Data, Statistical Analysis, etc. are some of the booming industries today.  Experts say that if 90’s were the era of computer science then similarly next decade will be of analytics.  It’s completely upcoming industry with lot of hopes, aspiration and solutions.  Nowadays, companies from each and every sectors are giving importance and also motivation to drive their employees towards data analysis.  Obviously, analysis of huge data, whether it is of sales or profit of different products, Read more [...]

How to Prepare a Balance Sheet for Business Plan

Before getting started, it is important to understand the purpose of creating financial statements. The primary objective of any financial statement is to communicate and provide an overview of the current state of a business. The most commonly prepared financial statements for a small business are balance sheets, income statements and cash flow statements. A balance sheet is a summary of what the business owns (assets) and owes (liabilities). It paints a reliable picture of the financial health Read more [...]