Tag Archives: Competitive Market Analysis

Business Research & Analytics

Unified Payments Interface payment and its Growth – UPI Transactions and Growing Accountability in Financial System with Payment Digitization

Leave a comment
Unified Payments Interface (UPI) is a mobile app-based payment system that brings multiple bank accounts to one platform. It results in an effortless funds transfer experience which is quite unique in the industry.  UPI combines various banking services, smooth fund routing, plus merchant payments into a single mobile application (of any participating bank). It also handles "Peer Peer" collection requests, which can be scheduled and paid according to need and convenience. UPI was introduced in Read more [...]
Market Research

Potentials of Beacon Technology in India – Attracting Shoppers with Beacon Technology

Leave a comment
Beacons are battery-operated devices that transmit Bluetooth signals to nearby smartphones.  The technology success of beacon is due to increasing smartphone users.  India has huge potential to adopt this technology due to the presence of its higher number of smartphone users. The content of retail beacon can reach to customers who have Bluetooth enabled and with right retail apps downloaded in their mobile.  While the Bluetooth device is on, and the mobile is in the broadcasting distance of Read more [...]