Category Archives: Uncategorized

HEAT MAP – Graphical and Pictorial Representation of Data

A heat map can be best described as a colored visual representation of data. It provides a platform to represent comparisons of categorical data through a colored medium. Heat maps are typically constructed as a table by using a continuous range of colors and colored squares to represent the data. The variations in data can be spotted via the varying colors of the heat map table. Heat maps gained greater popularity during the economic recession that commenced in 2008. They were widely used to observe Read more [...]

Online Survey- Benefits of Using Online Survey Tools

With the advent of the World Wide Web (Web or WWW) and electronic mail (email), the Internet has opened up new vistas in surveying. An online survey is a questionnaire that the target audience can complete over the Internet. Online (Internet) surveys are becoming an essential research tool for a variety of research fields, including marketing, social and official statistics research. According to European Society for Opinion and Market Research (ESOMAR), online survey research accounted for 20% of Read more [...]