On-Site Web Analytics
Our Web analytics typically measure the commercial effectiveness of a given website. Measuring and tracking the variables listed below can help a site owner increase conversions and profits:
Hits: A hit measures the number of requests for text, images, and files that your Web server receives for a given page. The number of hits a site receives depends on how it's organized, not how visitors interact with it, this metric is useful only in evaluating information such your server load.
Click Paths: Also called click tracks, or click trees, these are graphical representations of typical journeys through a site.
Page Views: The number of times any page was viewed by any visitor. This is often divided by visits to give a page-views-per-visit figure that represents the average number of pages each visitor viewed on a single trip to your site.
Top Entry and Exit Pages: These are the pages where most people enter the site (and don't assume it's the home page) and where most people leave it.
Visits: The most useful unit of measurement in site analytics is the number of visitors to a particular site or page. The trend in the overall number of visits to your site over time can give insight into site's popularity.
Unique Visitors: This is the number of site visits by different users. If two people visit the site three times each, you'd have six visits but two unique visitors.
Benefits of Web Analytics
Web Analytics let Website Managers determine which areas of the site are popular, and which areas of the site do not get traffic. Based on the data they can streamline a website to create a better user experience which in turn helps to increase the overall popularity of a website.
DART Web Analytics
DART professionals use combinations of popular web analysis tools to provide an overall picture about the performance of a website. We identify and analyze unique visits to a site, and report the on-site user behavior to help devise an effective internet marketing strategy. Our analysts will implement the analytics code that collect the data, and periodically produce the appropriate performance and analytical reports. The reports cover the number of unique visitors, the keywords which drove traffic to the site, the bounce rate of keywords, exit page statistics, unique visitor counts, and data showing what geographical regions the traffic is coming from. Therefore, the website publishers can focus on the business goals and can interpret the data provided at regular intervals. DART provides such support services to corporate websites, e-commerce sites, and online shopping stores.
