Market Research

Market Research

Market Research is an important part of any business strategy and generally consists of data gathering about markets and the customers in those markets. In today’s globalized business environment, good market research is a critical part of any business’s efforts to compete successfully.

Benefits of Market Research

Market research can help an organization identify opportunities in the marketplace, can help to minimize risk, and can identify profitable market segments and emerging market trends. Competitor analysis can help identify opportunities by identifying the strength and weaknesses of the other players in the field.

DART’s Market Research Services

DART offers market research services to organizations and consulting companies worldwide. In the past three years alone, we have completed more than 250 market research projects covering a wide range of industries. DART’s market research services include:

Data Collection, Cleansing & Analysis: Our data analysis team performs data collection, cleansing, and analysis of data.

PEST Analysis: It's important to look at the macro-economic conditions in a country that can impact a company’s business. DART professionals can perform a classic PEST analysis for your company that analyzes the Political, Economic, Social, and Technological factors that could affect your strategy.

Five Forces Analysis: A Five Forces Analysis, based on the work of Michael Porter at The Harvard Business School, identifies both external and internal sources of market competition. One of the factors this analysis reveals is the level of threat from competing product.

SWOT Analysis: We conduct comprehensive studies on the companies to identify the Strengths, Weaknesses, Opportunities and Threats. We devise parameters and create industry bench-marks so that every company is compared on an independent scale.

Market Segmentation: Market segmentation analysis can help your company identify new product opportunities and possibly better pricing models. The market segmentation analysis will look at the standard dimensions of customer demographics, end users, technology, type of products and more.

Competition Analysis: We are highly experienced in identifying and profiling key competitors to help clients better understand the market potential of their products and services. We compare the competition based on parameters such as product features, services, management, market share and other metrics depending on the industry type.

Impact of Macro-Economic Variables: The impact of macro-economic variables such as GDP growth, interest rate, Forex rates, and inflation can impact a company’s business. We offer customized solutions for clients to help them mitigate the risk of macro-economic factors to their business.

Report Writing: We provide reports in MS-Word, MS-Excel and MS-PowerPoint formats.

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Case Studies

Market Research - South Asia’s Wealthy Diaspora

South Asia has been the region of major outward migration since the mid-1800s. After the Partition in 1947, the movement accelerated as migrants from India, Pakistan and Bangladesh travelled to the West.

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Market Research - Debit and Prepaid Cards Market in India

The client wanted DART to prepare a market research document that analyses the debit and prepaid cards market in India. The client also wanted a comparison of debit and prepaid cards vis-à-vis other latest financial products available in the market.

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Market Research - Sweeteners as Substitute to Sugar

As our lifestyles evolve, so do the technologies that surround our lifestyles. It is not just physical products that have undergone several rounds of technological manifestations; consumer services too have witnessed significant modifications.

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