Tag Archives: Brand Management

Social E-Commerce: An Ambience for Consumers and an Engagement Engine for Brands

Social e-commerce is a term used to describe new online retail models or marketing strategies that incorporate social networks and peer to peer communication to drive sales.  Social e-commerce denotes a wide range of shopping, recommending and selling behaviors.  While shoppers indulge in smart buying, brands interact with them to give them a tailored brand experience. Types of Social e-commerce: Peer to peer sales platforms: This platform consists of community-based market places, or bazaars, Read more [...]