Tag Archives: digital media

New Trends in Digital Marketing – Overview of Native Ads and Artificial Intelligence in Digital Marketing

Digital marketing is still on the evolutionary stage. One can find new technologies and methods to bring awareness of products and services through the digital media.  Here is an overview a few such recent trends.   Native Ads Native ads are nothing but paid advertising content that looks in a way that is 'native' to its environment.   Simply speaking the design and content of the advertising are personalized according to that particular web page a user Read more [...]

What is Digital Marketing? Digital Marketing Practices and Trends

  Digital marketing is a method of marketing through digital channels.   Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.   In general any business who wants to generate lead or sales need to follow the basic digital marketing framework called AIDA Below is the basic structure of Digital marketing practice to follow for any type of businesses.   The Read more [...]