Tag Archives: Business Research

Digitization

Digital Transformation Option for SMEs in a Post-pandemic – Tips for Survival

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The Covid-19 pandemic in 2020 has had major impact on businesses especially on Small and Medium Enterprises (SMEs).  The new situation has forced even large profit-making corporations to re-evaluate their business processes to match up with the changing business environment.  It is a fact that digital transformation is one such option absorbed by companies invariably, of late. The period of lockdown has witnessed accelerated adaption of digital transformation in order to maintain business continuity Read more [...]
Market Research, Uncategorized

How can Society Thrive Post-Pandemic? Pandemic and its Effect in the Society in Coming Years

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We all believe that the current pandemic of COVID – 19 will end come to an end soon, and we all will be back to olden days.  Now, it is time to call it olden days since we are going to near one year since the outbreak in Wuhan.  Look at the current situation of the world which we never imagined a few months ago; influence of a virus on the life of powerful mankind. Let us hope that world would heal as it happened in the case of Spanish flue which lasted for a year or more 100 years back.  As Read more [...]
Business Consulting

Pros and Cons of Ongoing Online Advertising Growth – Growing Online Ads in India and Potential Death of Traditional Media

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Generally, the term advertisement brings the notion of a persuasive mode of targeting potential customers to buy products or services.  At the same time, it is a mode of discerning info about products or services.  There are multiple modes to advertise, and the evolution of the online media further broadened up the opportunities to advertise.   Television, newspaper, magazines, broachers, hoardings are considered the traditional mode of advertisements.  The explosion of the internet opened up Read more [...]
Indian Economy

V Shaped Economic Recovery – How it Will Happen?

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V-shaped recovery is characterized by quick and sustained recovery as measures of economic performance after a sharp economic decline.  V-shaped recovery is one among the shapes a recession and recovery chart is expected to take.  V-shaped recoveries are generally caused by rapid readjustment of consumer demand and business investment spending.  V-shaped recovery considered as best-case scenario once an economy has hit a recession and the subsequent rapid adjustment of the economy. Let us examine, Read more [...]
Global Economy

Declining GDP and Shattering Household Income. What Does GDP Drop Mean for a COMMON MAN?

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Let us define a COMMON MANby linking the famous cartoon of RK Laxman. The above picture (courtesy: RK)is a clear caricature of a COMMON MAN.  Do not ask how many cars he got and how well he has been employed.  He used to go on foot years back but later moved to bicycle and of late he uses public transport or two-wheeler.  If somebody offers coffee or tea, he takes it with a big sense of gratitude.  He never snatches anybody’s livelihood.  His income is meager, and he can be an agriculturist, Read more [...]
Business Consulting, Business Consulting

Need to Change Hospital Business Model to Overcome Challenges- Healthcare System Post Covid- 19 and Growing Healthcare Cost

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The recent pandemic has turned out to be the greatest threat to business continuity and it affected all sectors of the business.  Hospitals and associated healthcare system which are in the frontline have been equally affected even though one will consider this sector benefited out of treatment opportunities. The magnitude of the problem and lack of infrastructures especially in the underdeveloped regions have badly affected the hospitals and clinics.  Many hospitals and clinics were not prepared Read more [...]
Market Research

e- Learning – Emerging Business Models with COVID – 19.   Review of the Booming Online Education in the Coming Years

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The education market in India has been in comparatively higher growth orbit for a long time.  There are multiple reasons for such growth in addition to the growing disposable income and the growth of nuclear families in both urban and rural India.  The education market was forecasted to be worth about $180 billion by 2020, growing at 20%, much higher growth rate compared to any other industry.  Online education is not new to India.  There are multiple entities that were offering online education Read more [...]
Business Plan

Pandemic and Business Continuity – Plan to Outline Organization Functioning During and After Pandemic

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Organizations worldwide have been reacting to the recent pandemic outbreak COVID-19, in a number of ways, from restricting non-essential workplace travel to canceling big events.   All organizations need a business continuity plan to keep moving in this pandemic arena.  An ideal business continuity plan outlines how a company can continue to function during and after the pandemic.  It includes planning about how the key services or products will be continued.  Some employees will be incapacitated Read more [...]
Technology Consulting

InsurTech and Insurance Claim Processing – Defining New Business Model in the Insurance Industry

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InsurTech is rapidly and silently growing across the insurance industry which will have wider ramifications in the industry in the coming years.  InsurTechis mainly the use of technology innovations to bring higher operating efficiency in the insurance industry.  Most of the major insurance companies have implemented one or other forms of technology which would result in faster enrolment, quicker processing, and reduce the scope for errors in its cycle.  The recent advancement of InsurTech will Read more [...]
Business Research & Analytics

Important Points While Pitching for Angel Investment– Importance of Founding Team and Business Plans in Investing Decision

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While pitching for Angel Investors one needs to look into multiple factors that influence the decision. The market potential of the product remains as the prime factor. It is important for the founders of the startup to do preliminary market research and understand the market potential, and its influence over the business. They should be ready to explain the valuable insights like the market share, number of competitors, consumer personas, financial margins, and more. In addition to the same, one Read more [...]