What is Cloud Computing – Top Benefits of Using Cloud Computing Applications?

When files and applications are stored over the internet generally it is identified as Cloud computing or cloud based services.  Cloud computing allows users to access software’s and application on the go which are being hosted by an outside party and reside elsewhere. Whereas, traditional business applications are very complicated and expensive cloud service comes handy there.  The amount and variety of hardware and software required to run traditional business applications are daunting.  Read more [...]

Enterprise resource planning (ERP) – Advantages and Disadvantages. How the Cloud based ERPs Change the Market Dynamics Now?

Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business.  Further, it automates many back office functions related to technology, services and human resources. Typical ERP software integrates all facets of operations including product planning, development, manufacturing and sales and marketing in a single database, application and user interface.  Mostly, ERP application needs dedicated Read more [...]

New Trends in Digital Marketing – Overview of Native Ads and Artificial Intelligence in Digital Marketing

Digital marketing is still on the evolutionary stage. One can find new technologies and methods to bring awareness of products and services through the digital media.  Here is an overview a few such recent trends.   Native Ads Native ads are nothing but paid advertising content that looks in a way that is 'native' to its environment.   Simply speaking the design and content of the advertising are personalized according to that particular web page a user Read more [...]

What is Digital Marketing? Digital Marketing Practices and Trends

  Digital marketing is a method of marketing through digital channels.   Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.   In general any business who wants to generate lead or sales need to follow the basic digital marketing framework called AIDA Below is the basic structure of Digital marketing practice to follow for any type of businesses.   The Read more [...]


Doing laundry is considered to be repelling task for most of us, and often it consumes a lot of our time.  However, the fully mechanized set up in laundry services will totally change the scenario.  The laundry task will turn out to be a mechanical process rather than a domestic activity with mechanized laundry.   However, the Industrial Laundry set up requires heavy capital investment in machinery and equipment for washing, shipping, ironing and drying processes.  The investment as required Read more [...]

Emerging Helicopter Services in India – Growing Demand and Applications of Helicopter Services in India

Helicopter rides are one of the exiting and thrilling ways of exploring a destination.  The helicopter segment in India is promising with growing requirements in tourism, elections, aerial work, corporate travel, air ambulance.  With over 276 active helicopters in use, the helicopter industry has the largest share in the general aviation segment.  The number of helicopters is rising and is expected to reach 800 in the next few years according to an estimate from a strategy consulting firm.  This Read more [...]

Growing Medial Tourism India and Countries Benefited by Medical Tourism

India was ranked at 112 out of 190 countries by World Health Organization's 2000 report, so the main reason behind the medical tourism - some key strengths and weaknesses of India's health care? How India transformed itself to achieve its future Healthcare vision?

Patients who travel abroad for medical treatment do so for a variety of reasons, one of the biggest reasons is healthcare.  Private hospitals in India are seeing an influx of patients from Bangladesh and the Gulf.  A recent of Export Read more [...]

Growing Solar Power – Government initiatives and market challenges

Solar power is defined as “use of the sun’s energy either directly as thermal energy (heat) or through the use of photovoltaic cells in solar panels and transparent photovoltaic glass to generate electricity.”  Across the world, solar energy is playing an important transition role from dependence on traditional forms of energy such as coal to renewable energy.

The total global solar PV installed capacity had increased more than 400 GW by the end of 2017.  The major countries which contributed Read more [...]

What is IoT – Internet of Things – Market Size of IoT in 2017 and Forecast 2022

The IoT or Internet of Things is generally described as connection of various devices to the internet using sensors to capture key information, statistics, and communicate the data with one another.  The US National Security and Telecommunications Advisory Committee (NSTAC) has defined IoT based on three shared common principles of devices, platform and intelligence.

Market Size

The worldwide IOT market was estimated at US$800 billion in 2017 as per a few technology market research.  The Read more [...]

What is Merger & Acquisition – Different types of M&A and Advantages of Merger & Acquisition

Merger is generally defined as a combination of two or more businesses combining into one, where shareholders of separate companies become shareholders of the amalgamated company.  There are multiple business consulting firms which work on the topic relentlessly to make such process success.  The process of acquisition has been defined as acquiring effective control over one company’s assets or management by another company.

Types of Merger

M&A can be of different forms as illustrated Read more [...]