Tag Archives: E-commerce

Virtual Reality in Ecommerce: Will it Transplant Real Time Shopping Experience in Ecommerce?

The growth of e-commerce in recent years has opened up new trading avenue for enterprises.  The websites are playing an important role as the medium of information dissemination.  Many studies have shown that 2-D representations of products are no longer impressive on websites than before, since demands for custom-designed products are rapidly increasing.  Due to arrival of high-speed network and advance in computer graphics, the Virtual Reality (VR) technology emerged as alternative way to resolve Read more [...]

Social E-Commerce: An Ambience for Consumers and an Engagement Engine for Brands

Social e-commerce is a term used to describe new online retail models or marketing strategies that incorporate social networks and peer to peer communication to drive sales.  Social e-commerce denotes a wide range of shopping, recommending and selling behaviors.  While shoppers indulge in smart buying, brands interact with them to give them a tailored brand experience. Types of Social e-commerce: Peer to peer sales platforms: This platform consists of community-based market places, or bazaars, Read more [...]