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Category Archives: Market Research

India Budget 2015: Manufacturing and Job Potential – A Quick Overview of the Vital Proposals to Boost up Economy

The budget 2015 has shown a lot of promise in terms of increased emphasis on manufacturing and skills development. Prime Minister Narendra Modi’s Make in India (MII) program is the driving factor behind such announcements in this year’s budget. From the previous years’ records, Manufacturing declined from 18% to 17% of the GDP while manufacturing exports have remained stagnant at about 10% of the GDP. Given thefact that manufacturing has not accounted for a significant portion of the GDP Read more [...]

The Digitization of the Indian Education Sector: Finally a reality?

  For long, the idea of implementing educational technology in India has largely been limited to niche segments that include either the prestigious educational institutions or well -funded private colleges or government initiatives that cover only a few rural establishments. Widespread adoption of educational technology has been a long distant dream. It is primarily because of this factor that investors and technology providers have traditionally shied away from venturing into the technical Read more [...]

Self-Monitoring Through Smart Clothing: The Next Big Trend in the Sports and Fitness Industry

Post Smart Watches and Smart Glasses, Smart Clothing is emerging as the next big thing that fitness freaks are hooked onto. Until recently, interactive clothing or Smart Clothing as a product was struggling to enter the mass market. This is because it was considered as a bulky electronic device without much of value addition. However on account of the recent technological innovations such as improved conductive fibers, miniaturization of sensors and advancements in Nanotechnology, Smart Clothing Read more [...]

Unraveling the Hype Around Smart Cities : What Needs to be Done Before We Can Actually Become Smart Residents?

Originally a premise of the developed economies, Smart cities have generated a lot of buzz in the country even since the Prime minister outlined his vision of creating 100 smart cities by 2022. In tune with this announcement, a Union Budget allocation of Rs 7060 crores was made for developing 100 Smart cities by 2022. Smart cities with its numerous advantages surely look promising. However, the process of gathering the necessary resources to bring the “Smart India” dream to fruition will encounter Read more [...]

How to Prepare a Balance Sheet for Business Plan

Before getting started, it is important to understand the purpose of creating financial statements. The primary objective of any financial statement is to communicate and provide an overview of the current state of a business. The most commonly prepared financial statements for a small business are balance sheets, income statements and cash flow statements. A balance sheet is a summary of what the business owns (assets) and owes (liabilities). It paints a reliable picture of the financial health Read more [...]

Electric Car Solutions, Strategies and Its Future

Today electric cars make up a very small part of the overall car market. While the size of the global car market is around 85 million cars a year, the electric cars make up much less than 1%. What are the reasons for the low market share and why the electric cars are not picking up momentum? We examine the issues and possible solutions for this market. Hurdles faced by the electric cars Most of the time, the issues surrounding the electric car market seem to be revolving around the customer’s Read more [...]

E-Commerce Industry in India 2014 – e-retailers War Go Online and Innovative e-commerce Promotional Strategies

Online shoppers in India are set for more engaging experiences courtesy the intensifying competition in the country’s e-commerce industry.  The Indian e-commerce industry has been attracting higher level of investments in the recent past.  Additionally, the adoption of innovative strategies accompanied by improved e-commerce infrastructure such as payment and delivery systems has augmented the e-commerce growth in India.  The Indian e-commerce industry has grown by more than 80% in 2013 and Read more [...]

Logistics Management and E-Commerce Competitive Advantage in Online Commerce

The long non-profitable run at the markets in 2013 forced e-commerce portals to rethink their strategies. Indian E-tailers realized that profitability was closely linked to not only their product strategies but the bottom lines namely, logistical infrastructure as well. As a result, the e-commerce majors in India have been effecting upheavals in their logistics systems in a bid to tackle competition and sustain investor confidence. One of the most noteworthy change trends in the logistics management Read more [...]

E-commerce in India and Expected Turnover in 2014: Present Scenario in Online E-commerce Industry and The Future Ahead

With online shopping available in many cities and to some extent rural parts of India also, the e-commerce industry has been growing every year. The biggest players in the industry are Snapdeal, Myntra and Flipkart. Though the industry has become popular shopping platform for many online shoppers, it is far from making profit. Due to immense competition within the industry the companies are hardly able to reduce the losses and meet the break- even point for the business. Capital investors are falling Read more [...]

E-commerce Industry: Current Online Retail & E-Commerce Market Scenario in India

There is lack of proper clarity in the Government FDI policy and this has delayed the entry of the retail giants like Wal-Mart, Ikea, Tesco in India. As a result the existing domestic retail players in the country are only competing with each other.  This retail competition has taken a whole new shape for the last few years. The new competition is about capturing the online retail space in the country as much as possible. This is because the increasing dependency on computers of the Indian middle Read more [...]
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