Web Analytics is the process of analyzing, collecting, measuring, and reporting of online data which helps in monitoring and optimizing websites. It can be used as a tool for business and market research. Web analytics provides information about the traffic for a particular website and the number of page views. Web Analytics consists of offsite and onsite. The process s of web analytics has been depicted as below;
The list of Web Analytics software is categorized into
1. Open Source : Analog, Piwik, Webalizer, Crawltrack, Go Access, Log Report
2. Proprietary: Mint, Urchin, Sawmill
3. Mixed: Logzilla
4. Hosted: ClickTale, MouseFlow, WebTrends, Google Analytics, StatCounter, HitsLink, Yahoo
Web Analytics, CrazyEgg
The top Web Analytics tools are listed below:-
It is an open source web analytics system written in PHP. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like and the files they download.
Google Analytics (GA)
GA explains how people found your site, how they explored it, and how you can improve their visitor experience. Based on this data, one can fine tune the website to increase the return on investment, increase conversions, and make more money online. The dashboard of GA looks as follows;
Yahoo Web Analytics
It offers better access control options and a simpler approach to multi-site analytics, raw and real time data collection, visitor behavior and demographics reports and customized options as well. The screen shot of a dash board of Yahoo Web Analytics is given below;
Crazy Egg allows you to build heat maps and track your visitors every click based on where they are specifically clicking within your website. It allows you to observe which parts of your site users are finding most interesting and clicking on the most. The heatmap of the Crazy Egg is a very interesting feature of the tool.
It tracks every mouse movement, click and scroll, creating playback videos of customers’ complete browsing sessions as well as powerful visual heatmaps and behavioral reports that form traditional web analytics.
Businesses are increasingly focused on website and customer analytics – that is, computer technologies that use statistics to analyze patters and solve problems. From identifying which pixel(s) on a page holds the most interest for customers to understanding why a particular customer abandoned his or her cart, analytics can help businesses – and particularly ecommerce site owners – understand their customers. Understanding and examining these data can help businesses understand not only their customers, but also the manners in which their customers interact with their websites. Analyzing these data can also help businesses spot technical problems and areas of their sites that require attention.
Now, with the latest analytical tools even we can measure the breath of the person who browsed a site. Interesting……….. keep on reading DART blogs.