Tag Archives: Market Research

Business Research & Analytics, Market Research, Outsource to India

Reasons behind Indian Rupee Depreciation against US Dollar – The Indian Rupee Currency Conversion

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One of the most visible signs of a strong economy is a stable currency. Indian Rupee has been stable for most of the 2000s which gave an impression that all is well with the fast growing economy. However, it has depreciated significantly against the US Dollar in 2011. Very few financial experts have predicted this kind of a downfall for the Indian Rupee. It has lost more than 20% of its value in 2011. Rupee is trading close to Rs 54 to a US Dollar now. Indian Rupee is now one of the worst performing Read more [...]
Business Research & Analytics, Market Research

FDI Investment in Indian Retail Inudstry. Do we need Multi-Brand Retail in India?

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It’s been a long wait for global retail giants like Wal-Mart, Tesco, Carrefour and others to set up shop in India. As the winter session started on 22nd November, the ruling party of India decided to lift the ban on big-box retailers’ investment in multi brand FDI. Soon the topic raised the political storm in the Parliament with several other issues like including price rise, separate Telangana and safety of Mullaperiyar dam and more. Market Views The BJP announced that it would not allow foreign Read more [...]
Business Research & Analytics, Google AdWords

Google AdWords and Tablets -Importance of Tablets targeting in Market Research

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Google AdWords has recently begun to allow users to target their AdWords campaigns on Tablets with full browsers. Prior to that, the ads were targeted on Desktop, Laptop and Mobile devices only. It appears that AdWords had previous classified the devices – Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom along with the mobile devices in its search network. That means that prior to this specific targeting, advertiser who did not opt to go for mobile devices had lost that opportunity even Read more [...]