Pricing Strategy – Find Gabor Granger Method and How It Works to Achieve Best Price for Your Products or Services
Gabor Granger (GG) method is a pricing analysis technique to optimize pricing decisions under certain market conditions. It helps to understand the elasticity of demand - change in demand with respect to changes in prices. The elasticity of demand will determine if the price can be increased or decreased without affecting the demand, thus increasing the profit margin. GG analysis will provide three important metrics – the demand for the product at various price points, maximum revenue generating Read more [...]


