Market News

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Indian Economy, Market Research

Unraveling the Hype Around Smart Cities : What Needs to be Done Before We Can Actually Become Smart Residents?

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Originally a premise of the developed economies, Smart cities have generated a lot of buzz in the country even since the Prime minister outlined his vision of creating 100 smart cities by 2022. In tune with this announcement, a Union Budget allocation of Rs 7060 crores was made for developing 100 Smart cities by 2022. Smart cities with its numerous advantages surely look promising. However, the process of gathering the necessary resources to bring the “Smart India” dream to fruition will encounter Read more [...]
Smart Watches

Smart Watches can Deliver on their Potential- A Hype or Truth

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It all started in 2003 when Microsoft decided to bring internet to the wrist watch using its Smart Personal Objects Technology by partnering with watchmakers such as Citizen, Fossil and Suunto. The wrist watch provided weather, traffic and stock information. However, the product did not work and Microsoft had to stall its plans of launching Smart watches. The hype around the smart watch, a device that interacts with the wearer’s smartphone to display text messages or emails, started Read more [...]
Social Media

Recent Trends in Digital Media that are Changing the Dynamics of Marketing:

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 The past few years have witnessed drastic changes in the technologies adopted by marketers seeking to enhance the visibility and brand perception of their products. With most of the competing brands adopting similar digital marketing techniques, the real challenge is to identify a unique strategy that creates a distinguished brand proposition for the product. Thus marketers are constantly finding some innovative ways through online marketing tools to engage their customers. In the present day, Read more [...]
Smart Watches

The Fate of Smart Watches in the Healthcare Oriented Wearable Technology Space

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Smart watches are the latest buzz in the wearable technology space.  Recent launches and rumors have done well in  highlighting the potential of smart watch technology.  The future of the smart watch will no more remain limited to the transfer of apps from smartphones to the wrist.  The utility of the smart watch will extend to solving problems and delivering benefits in a simple and convenient way. Capitalizing on the high potential markets for smarter healthcare devices and the potential Read more [...]
Business Research & Analytics, General Analytics

R Programming: The Underdog or The Leader in the Statistical World?

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Big Data, Statistical Analysis, etc. are some of the booming industries today.  Experts say that if 90’s were the era of computer science then similarly next decade will be of analytics.  It’s completely upcoming industry with lot of hopes, aspiration and solutions.  Nowadays, companies from each and every sectors are giving importance and also motivation to drive their employees towards data analysis.  Obviously, analysis of huge data, whether it is of sales or profit of different products, Read more [...]
Business Research & Analytics, E-commerce, Indian Economy, Market Research, Tax Benefits, Venture Capital

How to Prepare a Balance Sheet for Business Plan

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Before getting started, it is important to understand the purpose of creating financial statements. The primary objective of any financial statement is to communicate and provide an overview of the current state of a business. The most commonly prepared financial statements for a small business are balance sheets, income statements and cash flow statements. A balance sheet is a summary of what the business owns (assets) and owes (liabilities). It paints a reliable picture of the financial health Read more [...]
General Analytics, Market Research, Technology Research, Venture Capital, Web Analytics

Electric Car Solutions, Strategies and Its Future

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Today electric cars make up a very small part of the overall car market. While the size of the global car market is around 85 million cars a year, the electric cars make up much less than 1%. What are the reasons for the low market share and why the electric cars are not picking up momentum? We examine the issues and possible solutions for this market. Hurdles faced by the electric cars Most of the time, the issues surrounding the electric car market seem to be revolving around the customer’s Read more [...]
Smartpones

Smart Phone Market: Demise of Windows Phone or Resurgence of Nokia ??

From the very beginning of the computer era, the Windows platform has been enjoying almost a monopolized presence in the PC landscape. But when it comes to the mobile arena, Microsoft is nothing but a small fish in a large ocean largely dominated by Android and to a lesser extent by iOS. Ever since the disintegration of Blackberry, Microsoft is the only viable third alternative. The Windows phone is pretty much out there for those who seek an alternative to Android & iOS. The global market share Read more [...]
E-commerce, Market Research, Technology Research

E-Commerce Industry in India 2014 – e-retailers War Go Online and Innovative e-commerce Promotional Strategies

Online shoppers in India are set for more engaging experiences courtesy the intensifying competition in the country’s e-commerce industry.  The Indian e-commerce industry has been attracting higher level of investments in the recent past.  Additionally, the adoption of innovative strategies accompanied by improved e-commerce infrastructure such as payment and delivery systems has augmented the e-commerce growth in India.  The Indian e-commerce industry has grown by more than 80% in 2013 and Read more [...]
Uncategorized

HEAT MAP – Graphical and Pictorial Representation of Data

A heat map can be best described as a colored visual representation of data. It provides a platform to represent comparisons of categorical data through a colored medium. Heat maps are typically constructed as a table by using a continuous range of colors and colored squares to represent the data. The variations in data can be spotted via the varying colors of the heat map table. Heat maps gained greater popularity during the economic recession that commenced in 2008. They were widely used to observe Read more [...]
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