Point Of View (POV) cameras are
attached to your clothing, body,
equipment, or vehicle. These enable
you to capture events on video
from a specific point of view, while
keeping your hands free. POV
cameras can be mounted directly
onto helmets, skis, goggles, bikes,
motorcycles, cars, airplanes, boats
and pretty much anything else. POV
cameras have become extremely
popular among sporting enthusiasts,
hunting and wildlife observation,
driving recorders and of course for
social networking. Filmmakers, TV
production companies, and news
organizations have begun to incorporate
HD POV camera footage
into their films, shows and reports
to provide viewers with firsthand
experiences that were not possible
earlier.
Problems
Problems
The client, based in the Pacific
Northwest, is a newly founded
company that was established in
2011. It provides 1080p HD point of
view camera (POV) for the outdoors
and action sports enthusiasts. The
company’s first model was sold in
30 days. The company is slated to
release a second generation camera
in end 2013. The camera will be the first mass marketed 1080p HD
wide-angle point of view camera to
include a built in real time LCD with
rewind, fast-forward, and pause and
playback features. Also included is
a handheld remote and laser alignment.
During the launch, the camera
will be sold online only on their website.
The client will make the product
available in 200 specialty shops
nationwide by December 2013.
Methodologies
DART was the obvious choice for
the client who wanted a detailed
business plan. DART used its expertise
in preparing business plans
to create one for the client. The
report covered the features of the
proposed product, the demographic
analysis of the target market for the
product, an analysis of the competitors
present in the market and the
POV camera industry review. DART
suggested what the company’s ideal
business model sales and promotional
strategy, decided what should
be the start up schedule, and the
financial projections. This will serve
as a guideline or a blueprint for the
proposed business; and help the
company when the company faces
a dilemma in understanding its
goals, strategies, and plans.
DART’s Business Plan Services
DART has expertise in preparing
business plans of various sectors
and countries. The reports are
rich in content, with a lot of facts
& figures, charts and tables.
DART Analysts carry out detailed
analysis sections like economy
analysis, industry analysis,
industry trends analysis, future
projections, SWOT analysis etc.
Data for the business plan is
collected from various publicly
available reports like annual
reports, investor presentations,
news articles, press releases,
research reports, and the
internet.
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