Perspective

Search Engine Marketing

Search Engine Marketing (SEM) techniques can help raise the visibility of websites, and result in greater traffic and more sales. As the Internet has grown techniques such as search engine optimization (SEO) have become available to optimize the placement of a website in the results listed by a given search. If a website is listed as the 500th result by a search engine when a potential customer searches for information related to that sites product, it is unlikely that many potential customers will ever visit. SEO techniques are used to ensure that your site appears closer to the top of the list on such searches. Pay Per Click (PPC) advertising is another approach that can result in increased traffic and sales from your online properties. Other marketing techniques such as blogging, video ads, article marketing, online press releases, and social media can all be applied to assure that your online marketing efforts are successful.

As of today, there are sizable numbers of countries with more than 70% internet penetration. The countries with the highest internet penetration rate such as Norway(94.8%), Sweden(92.5%), Netherlands (88.6%), Bahrain (88.0%), Denmark (86.1%), New Zealand (85.4%), United Kingdom(82.5%), Korea (81.1%), Australia (80.1%), Germany (79.1%), Japan (78.2%), Singapore(77.8%), Canada (77.7%), United States (77.3%), United Arab Emirates (75.9%), Switzerland (75.3%), Austria (74.8%), Israel (71.6%) and Belgium (70.0%) represent a major market for online marketers. Countries like China, India, Brazil and Russia with a total of 525 million internet users present a large market opportunity for online marketing also. Globally, there are nearly 1.9 billion people online (a penetration rate of 28.7%). A potential market of this size cannot be ignored.

SEM is done using various methods. These could be Search engine optimization (SEO), paid inclusion or paid placement

SEM Methods

SEM Methods

Search Engine Optimization

Paid placement(Pay per click)

Social Media Optimization

Natural results

Sponsored results

The Benefits of Search Engine Marketing

SEM techniques can increase the flow of traffic to your site and as a result increase sales. If nobody sees your site, it will obviously be of little value to your company. As detailed below, DART's professionals are experienced in all the important aspects of marketing your assets online.

DART’s Search Engine Marketing Services

DART's Internet specialists have long experience in setting up and maintaining Search Engine Marketing methods, setting up and maintaining PPC accounts, and ad campaigns that will show a positive return on spend for your site. DART can direct all of your online marketing efforts for you. Whether it’s Search Engine Optimization, Social Media Promotion, PPC advertising, ad placements, blogging, or article marketing, DART is ready to help.