Tag Archives: Disruptive Innovation

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Disruptive Innovation –How will Disruptive Innovation Shape the Future of Market? – New Technology Innovations that will Disrupt the Existing Market

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A lot of new companies, and a few existing players in the market have contributed toward disruptive innovation in the recent past.  Companies such as Amazon, Netflix, Uber, Airbnb have changed their business models or modified their competitor’s business models to establish new market for themselves.  Some of the transformation that resulted in market disruption due to change in business models is shown in the figure below: With all the above transformations, disruptive innovation has Read more [...]
Market Research

The New Era of Disruptive Innovation – Impacts of Disruptive Innovation and the Ways of Disrupting the Market

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Disruptive innovation, or the Darwin Theory of technology and business models, has changed the way of living in the past two decades.  Disruptive Innovation, as the name suggests, is an innovation of technology or a business model, which disrupts the market of the existing technology to evolve to a new one.  This term came into existence in 1997, when a Harvard professor and a well-known businessman, Clayton Christensen, penned it in his book, The Innovator’s Dilemma.  Since then, it has been Read more [...]