Tag Archives: Brand Management

Growth of Banking Sector India – Contribution of Public Sector and Private Sector Banks in Economy

The Banking Sector in India has undergone a paradigm shift from traditional banking to digital banking over the past decades. In spite of the global economic turn down, the India’s Banks are sufficiently capitalized to resilient the macro-economic risks.  Today there are 19 Public sectors banks are there in India including State Bank of India.  In addition to that there are 49 foreign banks, 56 regional rural banks, 1,562 urban cooperative banks and 94,384 rural cooperative banks operating in Read more [...]

Social E-Commerce: An Ambience for Consumers and an Engagement Engine for Brands

Social e-commerce is a term used to describe new online retail models or marketing strategies that incorporate social networks and peer to peer communication to drive sales.  Social e-commerce denotes a wide range of shopping, recommending and selling behaviors.  While shoppers indulge in smart buying, brands interact with them to give them a tailored brand experience. Types of Social e-commerce: Peer to peer sales platforms: This platform consists of community-based market places, or bazaars, Read more [...]